The Endocannabinoid System: Hemp and Beyond By Sebastian Krawiec – May 21, 2018
By now you’re surely aware of phytocannabinoids or CBD-rich hemp stock oil or other variations of the name these products bear. You may even stock them on your shelves, one of many retailers in the natural products industry who is pioneering a movement of bringing awareness to people’s endocannabinoid system (ECS) and chipping away at the stigma associated with phytocannabinoids due to the relationships to cannabis. While the cannabis our industry supports is CBD-rich hemp and not the psychoactive marijuana, the ECS is not about promoting cannabis, but about promoting the proper functioning of the human body. Cannabis just happens to be a piece of the puzzle.
“While the discovery was due to the cannabis plant, this system has little to do with the psychoactive component of marijuana, tetrahydrocannabinol (THC), and more to do with compounds that our body makes as well as factors in food and medicinal plants,” explains Michael Murray, ND. “In fact, the occurrence of the ECS in nature predates that of cannabis.”